Rob Reynolds Posts

Ecosystems are increasing and restructuring at pace, resulting in us needing a new ‘ecosystem mindset’. Rob Reynolds’ 360-degree view of the partner world highlights that no one partner can build the entire technology stack. This important route to market needs a shift from technology push to a strategic dialogue, sharing information, and building joint value propositions that bring both organisations’ strengths to the end customer – regardless of partner size.

Ecosystems are increasing and restructuring, resulting in the development of a new ‘ecosystem mindset’. This important route to market needs a shift from a technology push to a strategic dialogue, sharing information, and building joint value propositions that bring both organizations’ strengths to the end customer—regardless of partner size.